DEARBORN, MI – The now-emerging multimedia marketing campaign for the ’09 F-150 finds Ford Motor Co. continuing to hammer home the point its new pickup is meant for serious truckers, not the casual-use buyers who largely have abandoned the segment. The campaign launched with television spots on last Sunday’s “NFL on Fox,” a logical first salvo for Ford’s marketing team, headed up by Jim Farley, group vice president-marketing and communications. The spots, voiced by comedian Denis Leary, ...
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