DEARBORN, MI – The now-emerging multimedia marketing campaign for the ’09 F-150 finds Ford Motor Co. continuing to hammer home the point its new pickup is meant for serious truckers, not the casual-use buyers who largely have abandoned the segment. The campaign launched with television spots on last Sunday’s “NFL on Fox,” a logical first salvo for Ford’s marketing team, headed up by Jim Farley, group vice president-marketing and communications. The spots, voiced by comedian Denis Leary, ...

Premium Content (PAID Subscription Required)

"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Amber McLincha by email: or phone: (248) 799-2622

Current subscribers, please login or CLICK for support information.

Already registered? here.