NEW YORK – With few major auto shows left to go in 2005, one thing is clear: The day of the flash-in-the-pan concept car is over at Ford Motor Co., at least while product creation chief Phil Martens is calling the shots. Building “concepts for concept’s sake” is too expensive and a waste of the “valuable information” that can be gathered at an auto show,” Martens tells Ward’s. Ford’s Fairlane ushers in new era of concepts. “We’re now doing focus-built show cars, which is a big ...
Premium Content (PAID Subscription Required)
"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.