NEW YORK – With few major auto shows left to go in 2005, one thing is clear: The day of the flash-in-the-pan concept car is over at Ford Motor Co., at least while product creation chief Phil Martens is calling the shots. Building “concepts for concept’s sake” is too expensive and a waste of the “valuable information” that can be gathered at an auto show,” Martens tells Ward’s. Ford’s Fairlane ushers in new era of concepts. “We’re now doing focus-built show cars, which is a big ...
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