Ford Motor Co. hopes to drive home its 27-year-old “Built Ford Tough” image this fall with new advertisements that chronicle the lives of real Ford pickup truck owners. As part of its ongoing “Ford Country” campaign, the documentary-style print ads exude a “down home” feel. They are the work of three photojournalists hired by Ford to capture how real pickup owners put their vehicles to the test on a daily basis. Jan Klug, marketing communications manager for Ford Div., says the company ...

Premium Content (PAID Subscription Required)

"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!


For WardsAuto.com pricing and subscription information please contact
Amber McLincha by email: amclincha@wardsauto.com or phone: (248) 799-2622
 

Current subscribers, please login or CLICK for support information.