SAO PAULO – Ford Brasil Ltda. President Antonio Maciel Neto has turned pitchman in television ads here, as the auto maker looks to continue increasing market share in Brazil. Neto’s latest TV offer promises car shoppers $65 for test-driving a new Ford at an authorized dealership. The ad, which includes shots of the auto maker’s new factory in Camacari Bahia, notes that Ford has enjoyed the biggest market share increase of late of any major manufacturer in the country. The cash offer is ...
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