RAYONG province, Thailand — The Ford Motor Co.-Mazda Motor Corp. duo is doing so well peddling 1-ton pickup trucks in Thailand that automobiles now have been added to the local lineup. While the numbers still are small, the trend lines are encouraging and the marketing impressive. “The Ford team has gone from zero to over 15% of the pickup market in two years,” says Michael Dunne, president of Automotive Resources Asia Ltd., a consulting firm based in Bangkok. Dunne adds that the ...
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