LIMA, OH – Ford Motor Co. is working on a strategy to brand its engines in much the same way Chrysler Group does with its Hemi mill, says Barb Samardzich, vice president-powertrain. “We absolutely recognize that’s an opportunity we have to be aggressively going after,” Samardzich tells Ward’s at an event here celebrating the auto maker’s new 3.5L V-6 Duratec 35 engine. “I would really like to have that brand recognition; it’s crucially important,” she says, adding she would like to ...
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