DEARBORN – Ford Motor Co.’s successful venture into the hybrid arena has come with plenty of well-documented bullet wounds. Since showing a serious commitment earlier in the decade to putting the Escape Hybrid cross/utility vehicle on the market, the auto maker has been criticized for being late on its promises, weak on core competencies and shallow in its intentions. The Escape Hybrid’s success transcends profit margins. Early sales returns, media reviews and quality metrics ...
Premium Content (PAID Subscription Required)
"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.