FRANKFURT – The fate of Ingeni, Ford Motor Co.’s design studio in Europe should be made clear by year-end, says Chris Bird, Ford of Europe design director. The unusual creativity center – its designers work and share ideas on everything from furniture to training shoes to sunglasses – already is proving itself successful in terms of building up a different kind of awareness for the design department, says Bird in an interview here. But its current status is “awaiting a next-stage ...

Premium Content (PAID Subscription Required)

"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Amber McLincha by email: or phone: (248) 799-2622

Current subscribers, please login or CLICK for support information.

Already registered? here.