WASHINGTON – Near-luxury models will spark Lincoln's rebirth, Jim Farley, Ford Motor Co.’s chief of global marketing, says at a press conference here at the launch the all-new MKZ Hybrid and MKX cross/utility vehicle for the premium marque. “People are buying in the near-luxury segment more and more,” he says. “Success for Cadillac and Audi, for instance, has come from their most-affordable models – in the $35,000-$65,000 range – not in the $85,000 range. The $85,000 range doesn't define ...

Premium Content (PAID Subscription Required)

"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
•Medium- andheavy-duty truck volumes
•Historical data and much more!


For WardsAuto.com pricing and subscription information please contact
Lisa Williamson by email: lwilliamson@wardsauto.com or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.