Ford Motor Co. has been doing everything it can to “maximize the number and (hasten) the timing” in bringing its small, fuel-efficient European vehicles to North America, the auto maker’s top marketing chief says. “We are really redoubling our efforts and are very encouraged by the progress we’re making and the acceptance to those products in Europe and their potential in the U.S.,” says Jim Farley, noting Ford has been conducting marketing research in North America to gauge interest in ...
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