ALLEN PARK, MI – Ford Motor Co. is taking aim at what it considers core truck buyers with its new ’09 F-150, unlike some competitors that continue to go after “image” buyers. “The news for us (with the F-150) is while we participate in all parts of the market, our strength is in the capability oriented part of the market,” says Doug Scott, Ford’s truck marketing manager. “Dodge, Toyota and Nissan (brands) historically have been stronger in the image part of the market, a shrinking part of ...
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