DEARBORN, MI – Ford Motor Co. again is turning to social media to boost awareness of its upcoming ’12 Focus C-car. The success of “The Fiesta Movement,” an unorthodox marketing campaign in which 100 participants were handed the keys to a Euro-spec Fiesta and urged to talk about their time with the car on social-media sites, has convinced Ford brass to follow up with the “Focus Rally: America.” The event will play out on the reality TV show “The Amazing Race” over the course of five ...
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