FordDirect.com, Ford Motor Co.’s online product information website, says it will roll out its DealerDirect.com program nationally for Lincoln Mercury dealers. DealerDirect.com, a collaboration between FordDirect.com, Lincoln Mercury Div. and Lincoln Mercury dealers, is a website designed to draw in consumers researching a Lincoln or Mercury model online. It will increase the Lincoln Mercury message earlier in the shopping experience than the brand’s association with Internet portals and ...

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