SEOUL – Consumers in a few years’ time will be able to differentiate between Hyundai and Kia vehicles, even though they have common lineage, vows a top executive. “Kia will develop its own exclusive design identity,” Hyundai Motor Co. Ltd. CEO Kim Dong-jin says. “Hyundai will develop a brand design identity independent of Kia. So you may see the difference in the future. New product will be quite different.” Since HMC acquired Kia Motors Corp. in 1998, the striking physical and technical ...
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