CHELSEA, MI – Chrysler’s move to elevate SRT to full brand status from a trim level is a response to rapidly shifting customer demographics, says SRT President and CEO Ralph Gilles. “There is a new breed of customers coming our way,” Gilles tells Ward’s here during a media preview of Chrysler’s model-year ’12 lineup. This is especially true of the new-for-’11 Jeep Grand Cherokee, he adds, referring to the SUV’s more-refined ride and handling and upscale cabin – one of Ward’s 10 Best ...
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