Chrysler LLC’s decision to divide Dodge brand administration by product line portends greater focus on the marque’s underperforming car business, according to insiders and observers. The move also represents a “vote of confidence” in design guru Ralph Gilles, named president and CEO of the new division, and suggests a strategic departure for Chrysler CEO Sergio Marchionne. Historically, Marchionne favors executives with business backgrounds as brand chiefs. Gilles, while having an MBA ...

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