Chrysler LLC’s decision to divide Dodge brand administration by product line portends greater focus on the marque’s underperforming car business, according to insiders and observers. The move also represents a “vote of confidence” in design guru Ralph Gilles, named president and CEO of the new division, and suggests a strategic departure for Chrysler CEO Sergio Marchionne. Historically, Marchionne favors executives with business backgrounds as brand chiefs. Gilles, while having an MBA ...

Premium Content (PAID Subscription Required)

"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Amber McLincha by email: or phone: (248) 799-2622

Current subscribers, please login or CLICK for support information.

Already registered? here.