General Motors begins selling the Chevrolet Cruze in Brazil this month, the first vehicle in a 9-product offensive over the next 18 months aimed at recapturing lost market share and perhaps overtaking local sales leaders Fiat and Volkswagen. “The initial reaction is very, very good,” says Jaime Ardila, president of GM South America. “Expectations are very high.” If the Cruze’s performance in other markets around the world serves as any indication, it should prove popular in Brazil, ...
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