General Motors Corp. posted better-than-expected sales in June, but dealer deliveries still fell 8% in the U.S. compared with year-ago, according to Ward’s data. The auto maker’s results benefited from three fewer selling days in the month and a “72-Hour” marketing program introduced late in June that offered 0%-financing over 72 months for qualified buyers. “The 72-hour sale had an immediate affect on (showroom) traffic,” says Mark LaNeve, vice president-GM North America sales, service ...
Premium Content (PAID Subscription Required)
"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.