SAO PAULO – General Motors Corp.’s Brazilian subsidiary plans to begin promoting midsize cars that offer a greater profit than the popular 1L subcompact entry-level segment, which currently is responsible for nearly 75% of sales in the country thanks to generous government tax incentives. GM Meriva The 1L car represents 65% of GM do Brasil Ltda. sales, which the auto maker now aims to reduce to 50%. With that in mind, GM has committed $1.5 billion investment in Brazil to ...

Premium Content (PAID Subscription Required)

"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!


For WardsAuto.com pricing and subscription information please contact
Amber McLincha by email: amclincha@wardsauto.com or phone: (248) 799-2622
 

Current subscribers, please login or CLICK for support information.