The four-year, entry-level vehicle market strategy outlined last week in Las Vegas by General Motors Corp. includes a new product for Pontiac and may spell the end of the current Sunfire brand. “The spot for an entry-level vehicle at Pontiac today is filled by Sunfire. Pontiac will have an entry-level vehicle,” explains Ronald L. Zarrella, GM North America president, neither confirming nor denying rumors Sunfire is out. But “don't assume that we're taking that entry (level product) away,” ...
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