A plan to introduce the Chevrolet brand to South Korea is under study at General Motors Corp., which believes the resulting 4-brand thrust in the market could give it a better chance of competing against Hyundai Motor Co. Ltd. and Kia Motors Corp. Together, Hyundai and Kia control nearly 75% of South Korea’s new-vehicle sales. Jim Raymond, executive director-sales, marketing and service for GM Asia Pacific, recently told reporters in Seoul that introducing the Chevrolet brand in Korea ...

Premium Content (PAID Subscription Required)

"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For WardsAuto.com pricing and subscription information please contact
Amber McLincha by email: amclincha@wardsauto.com or phone: (248) 799-2622

Current subscribers, please login or CLICK for support information.