General Motors Corp. says it isn’t offering extended warranties similar to its competitors because it doesn’t believe service guarantees are an effective marketing tool to lure consumers. Chevrolet Venture Paul Ballew, GM general director-market and industry analysis, says GM has offered extended warranties on its minivans as an alternative to cash incentives. Interest was limited. "To the tune of 90% they took the cash, which was a little higher take rate than what we ...
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