CHICAGO – Look for special-edition versions of Chevrolet’s soon-to-bow SSR in years to come, as General Motors Corp. seeks ways to keep the new pickup/roadster on the minds of buyers. "The challenge is to keep the SSR hot by keep coming out with something to make it hot and not let it go stale," says Ed Ivey, SSR program engineering director. "We have other things planned in SSR’s lifecycle, but we can't talk about them." Derivatives in cards to keep SSR market-fresh. One ...
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