CHICAGO – Motorists want their hybrid-electric vehicle to not only look different than other cars on the road, but act different as well, insists Dave Lyon, executive director-North America interior design for General Motors Corp. "Simply putting a 'hybrid' badge on a car doesn't have much impact on other consumers," Lyon says. When paying a premium to conserve fuel, many buyers want those around them to know they're making a monetary sacrifice. In addition to unique styling, GM is ...
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