Bryan Nesbitt, 38, was named to the newly created post of vice president-North American Design last spring as part of a General Motors Corp. reorganization of its design staff aimed at accelerating its global product development push. Here is his take on the limits of globalized design, Toyota’s styling strategy and more: GM is pushing global commonality but still must meet local market expectations, Nesbitt says. Western European drivers, for example, want only black interiors while ...
Premium Content (PAID Subscription Required)
"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
•Medium- andheavy-duty truck volumes
•Historical data and much more!
Current subscribers, please login or CLICK for support information.