DETROIT – General Motors Corp.’s Pro-Tec composite box technology, offered on its Chevy Silverado fullsize pickup, is missing take-rate forecasts by 90%, Ward’s has learned. “It is selling at a slower rate than we forecasted,” a Chevy spokesman confirms. About 5,000 Silverados featuring Pro-Tec have been sold since the option became available last summer. GM expected to sell some 50,000 Silverados annually with the $850 Pro-Tec option. A demostration shows the dent-resistance ...
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