PALO ALTO, CA – General Motors, which as part of its turnaround wants to be known as a maker of fuel-efficient passenger cars, will not refer to the e-Assist system on the ’12 Buick LaCrosse as a hybrid. “We’re calling it eAssist because it is a more descriptive term of what the system is,” says Daryl Wilson, lead development engineer for eAssist at GM. “Although it is a hybrid by definition, it does not fit many of the preconceived notions people have about a hybrid,” he tells Ward’s ...
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