General Motors Corp. believes the sweeping online incentives program it launched last week won't dilute work the automaker has done to differentiate its nameplates under brand management even though the web site intertwines offers by Chevy, Olds, Buick, Pontiac-GMC and Cadillac. “I don't see any real problem at all there,” says John G. Middlebrook, GM vehicle brand marketing chief. “The brand messages will be very clear. The customer obviously drives this. They'll decide what brand they're ...
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