CUMBERLAND, MD – The importance of the Sierra fullsize pickup to GMC cannot be overstated, as the bulk of the brand’s volume and profits are derived from the one model, a top marketing director says. “Forty-percent of GMC volume is from Sierra,” Lisa Hutchinson, director-product marketing, tells Ward’s at a media event here. “It’s where we get (the majority of) our revenue and profit.” As such, the launch of the ’11 GMC Sierra Heavy Duty holds considerable significance for General Motors ...

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