If General Motors Corp. can't improve its market share and revenues through traditional retailing, maybe it can through cyberspace. GM announced last week it was creating a new business group, called e-GM, that will harmonize the company's Internet commerce and push innovative initiatives such as OnStar, which GM says it currently is negotiating to offer on competitors' vehicles. To lead e-GM, the company taps Mark T. Hogan, the former small car engineering chief who aggressively touted ...
Premium Content (PAID Subscription Required)
"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
•Medium- andheavy-duty truck volumes
•Historical data and much more!
Current subscribers, please login or CLICK for support information.