You build inadequate vehicles for 10 to 15 years. When sales fall off, you say the customers or the market have changed. Then, when the Japanese start grabbing share, you complain about the undervalued yen. Sound familiar? It could happen again, this time in small pickup trucks. In 1999, the market was 1.1 million. Last year it was 700,000. This year it will be smaller still. Ford, the sales leader, permanently closed a Ranger plant. Toyota and Nissan are gaining share, with a combined ...
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