You build inadequate vehicles for 10 to 15 years. When sales fall off, you say the customers or the market have changed. Then, when the Japanese start grabbing share, you complain about the undervalued yen. Sound familiar? It could happen again, this time in small pickup trucks. In 1999, the market was 1.1 million. Last year it was 700,000. This year it will be smaller still. Ford, the sales leader, permanently closed a Ranger plant. Toyota and Nissan are gaining share, with a combined ...
Premium Content (PAID Subscription Required)
"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
•Medium- andheavy-duty truck volumes
•Historical data and much more!
For WardsAuto.com pricing and subscription information please contact
Lisa Williamson by email: firstname.lastname@example.org or phone: (248) 799-2642
Current subscribers, please login or CLICK for support information.