DETROIT – Goodyear Tire & Rubber Co., for more than four decades the sponsor of the Detroit roadside billboards that flashed a running total of North American light-vehicle production, has ended funding of the longstanding landmarks. Since 1992, Goodyear operated the blimp-shaped, production-toting billboards – which also incorporated technology to provide text messages – at two sites here: a pair on I-94 entering and leaving Detroit and one at the intersection of I-94 and I-75 in ...

Premium Content (PAID Subscription Required)

"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
•Medium- andheavy-duty truck volumes
•Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.