Goodyear's new GT3 tire, introduced at the Geneva auto show, is the first tire to use corn — that's right, hot off the cob — as a filler compound to partially replace traditionally used carbon and silica. The corn-based filled is called BioTRED and was developed at Goodyear's Luxembourg technical center over a five-year period. Those five years apparently weren't wasted, as Goodyear says BioTRED offers important environmental advantages. First, it uses a renewable resource. Secondly, ...

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