A new study by The Boston Consulting Group pours cold water on the prospects for electric vehicle proliferation over the next decade, concluding battery costs will remain too high unless a “major breakthrough” in technology is achieved. Researchers still project fairly healthy demand for electrified vehicles – 26% of the global market, or 14 million units annually in China, Japan, the U.S. and Western Europe by 2020. But they say only 1.5 million of that total will be fully electric and ...
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