Low-cost vehicles represent “an unprecedented opportunity” for auto makers to make an impact on emerging markets, says PricewaterhouseCoopers’ automotive institute. Countries such as Vietnam, Indonesia, Pakistan, Columbia and Egypt represent “the next tier of growth markets,” according to a research note published by the consultancy. Low-cost vehicles are a natural fit in these places because their prices fall below historic market entry levels. Globally, low-cost vehicles are expected ...
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