TOKYO – Takeo Fukui minces no words when asked about the main challenge facing Honda Motor Co. Ltd. today. "Survival!" snaps the auto maker’s new president, identifying global competition as "five to 10 gigantic rivals." Yet Honda, with worldwide annual sales of about 3 million automobiles, annual revenues of more than $70 billion and a market cap of $39.7 billion – seventh largest among all Japanese companies and almost twice that of General Motors Corp. – is not that small, weak ...
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