DETROIT – The new Hummer H2 still in many ways resembles its hulking, unrefined brother, the H1, but that isn’t exactly the image General Motors Corp. wants to convey. Print ad developed by Modernista! for the H2, which features the caption, "Great. Now you need a bigger boat." That’s why GM hired the Boston-based advertising agency, Modernista!, to try and sell the truck to a broader customer base without changing Hummer’s existing public image. “When we looked at how we ...
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