In January, I told of an eastern U.S. dealer who had General Motors on his case because only 30% of his customers said in CSI surveys that they were "completely satisfied" with the dealership. (Sixty-nine percent said they were "very satisfied," bringing the overall satisfaction total to 99%.) A lot of readers subsequently weighed in on the subject. They still are. An Iowa dealer tells me it's a "mathematical misuse of percentiles" the way manufacturers stack dealerships' customer ...

Premium Content (PAID Subscription Required)

"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
•Medium- andheavy-duty truck volumes
•Historical data and much more!


For WardsAuto.com pricing and subscription information please contact
Lisa Williamson by email: lwilliamson@wardsauto.com or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.