In January, I told of an eastern U.S. dealer who had General Motors on his case because only 30% of his customers said in CSI surveys that they were "completely satisfied" with the dealership. (Sixty-nine percent said they were "very satisfied," bringing the overall satisfaction total to 99%.) A lot of readers subsequently weighed in on the subject. They still are. An Iowa dealer tells me it's a "mathematical misuse of percentiles" the way manufacturers stack dealerships' customer ...

Premium Content (PAID Subscription Required)

"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Amber McLincha by email: or phone: (248) 799-2622

Current subscribers, please login or CLICK for support information.

Already registered? here.