A new study by J.D. Power and Associates reveals 30% of new-vehicle buyers surveyed “definitely” would consider a hybrid electric vehicle and another 30% strongly would consider one. As part of its Hybrid Consumer Acceptance Study, J.D. Power asked people in what segments did they want hybrids offered; what would cause them to purchase a hybrid model and how much would they be willing to pay for one. Respondents indicated an optional hybrid powertrain would be preferable in their current ...

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