Jeep is the tenth best selling brand in the auto industry, according to Jim Schroer, DaimlerChrysler Corp. executive vice president-sales and marketing. “We're No.10 with only three vehicles: Wrangler, Cherokee (soon to be replaced by Liberty) and Grand Cherokee,” notes Mr. Schroer. “But three is not enough.” “We need a segment buster,” Mr. Schroer says of yet another Jeep in the line, without pinpointing what it would be. “We're going to do more varieties of vehicles on the Jeep ...
Premium Content (PAID Subscription Required)
"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
•Medium- andheavy-duty truck volumes
•Historical data and much more!
Current subscribers, please login or CLICK for support information.