Dealerships that don’t have Jeep customers shopping for shirts, baby strollers and shockproof flashlights while they await maintenance on their vehicle may be missing an innovative revenue stream. Rodney Plack, general manager of Landers Chrysler-Dodge-Jeep in Benton, AR, reckons his 72,000-sq.-ft. (29,145 sq. m) store, open only a few months, will do $500 a month business in wearable, carry-along merchandise alone in an area set aside for such sales. Jeep sells skateboards for ...
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