SANTA MONICA, CA – The Spectra, Kia Motors Corp.’s bottom-of-the-heap compact sedan, has fared well in the U.S. ever since it started out as the Sephia in the mid-1990s. Although sales of the econo-cruiser have remained strong, it has attracted a demographic who, to put it bluntly, couldn’t afford much else. The most attractive feature of the Spectra always has been the price tag, which made the little Kia a viable alternative to a used car. Kia Spectra is all new. But the ...

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