MIAMI – Launched in South Korea last fall, the Kia Soul B-car immediately sparked negative comments about some cosmetic features. Kia Motors Corp. quickly embarked on a program to remedy those complaints and promises to incorporate the changes early in the life of the new model. “Things move much quicker here than they do at Ford,” says Michael Sprague, Kia Motors of America’s vice president-marketing, who previously worked in a similar capacity at Ford Motor Co. The principal ...
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