MIAMI – Launched in South Korea last fall, the Kia Soul B-car immediately sparked negative comments about some cosmetic features. Kia Motors Corp. quickly embarked on a program to remedy those complaints and promises to incorporate the changes early in the life of the new model. “Things move much quicker here than they do at Ford,” says Michael Sprague, Kia Motors of America’s vice president-marketing, who previously worked in a similar capacity at Ford Motor Co. The principal ...
Premium Content (PAID Subscription Required)
"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
•Medium- andheavy-duty truck volumes
•Historical data and much more!
Current subscribers, please login or CLICK for support information.