SEATTLE – Saying the ’10 Kia Forte competes “head-to-head” with the Honda Civic and Toyota Corolla, Kia Motors America is billing its new compact car as a game-changer for the growing brand. “Forte is more than just a worthy contender,” Michael Sprague, vice president-marketing, says here during a media event for the car. “It will really represent the new Kia.” The Forte replaces the Spectra in Kia’s U.S. lineup. Spectra, while a best-seller for the brand, didn’t resonate with consumers ...

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