SEOUL — With 1 million-plus annual car sales, South Korea is the seventh largest automotive market in the world but easily the smallest import market. Only 2,401 cars were sold by all of the importers in Korea in 1999. Of these, more than 40% were claimed by BMW AG. Even with less than 100 sales a month, BMW was happy with last year's level, up more than 100% over BMW's tearful 1998 sales of just 479 total units. With these trival numbers, it's easy to see why foreign carmakers are angry ...
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