DETROIT – Ford Motor Co.’s Land Rover division is addressing the errors of its ways. With a vengeance. The U.K.-based auto maker “totally” missed the halcycon days of SUV market growth, says Wolfgang Reitzle, president of Ford’s Premier Automotive Group (PAG), of which Land Rover is part. Even if Land Rover had made a push to garner a larger share of U.S. SUV sales – it currently owns less than 1% – Reitzle suggests the auto maker may not have capitalized. Quality, he admits, “was ...
Premium Content (PAID Subscription Required)
"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.