DETROIT – What can auto makers do about the high cost of electric vehicles? Well, for one thing, stop talking about it. And add a little spit and polish. That’s the advice from panel members at this week’s “The Business of Plugging In” EV conference here, who say auto makers need to inject some styling pizzazz into their battery-powered models and get consumers to focus on the advantages of EVs, rather than their several-thousand-dollar price premium. “We’re shooting ourselves in the ...
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