KOHALA COAST, HI – Toyota Motor Corp.’s Lexus division has decided one car is not enough to serve the needs of the fiercely competitive entry-luxury sedan market. Last fall, the auto maker introduced the all-new IS 250/350 sport sedan. It has been well received, selling 15,789 units by the end of the year, far surpassing total deliveries for 2004 of the prior model, according to Ward's data. Even with that late-year rally, the IS nameplate ranked 12th in Ward's lower-luxury segment in ...
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