DETROIT — When Toyota Motor Corp. created its luxury Lexus Divison, the automaker made no pretense about its intended customer base. Toyota in the U.S. had been watching its bread-and-butter baby boomers — those who popularized the Corolla in their younger, penny-pinching years — grow older and richer, and thus decided to create an upscale brand to suit them. Lexus has spent its 10-year history first and foremost as a U.S. brand and has been quite successful in doing so. Now the luxury ...

Premium Content (PAID Subscription Required)

"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
•Medium- andheavy-duty truck volumes
•Historical data and much more!


For WardsAuto.com pricing and subscription information please contact
LisaWilliamson by email: lwilliamson@wardsauto.com or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.