DETROIT — When Toyota Motor Corp. created its luxury Lexus Divison, the automaker made no pretense about its intended customer base. Toyota in the U.S. had been watching its bread-and-butter baby boomers — those who popularized the Corolla in their younger, penny-pinching years — grow older and richer, and thus decided to create an upscale brand to suit them. Lexus has spent its 10-year history first and foremost as a U.S. brand and has been quite successful in doing so. Now the luxury ...

Premium Content (PAID Subscription Required)

"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!


For WardsAuto.com pricing and subscription information please contact
Amber McLincha by email: amclincha@wardsauto.com or phone: (248) 799-2622
 

Current subscribers, please login or CLICK for support information.