TOKYO – While Lexus has become a household name in North America, it is virtually unknown in many parts of Europe. And Acura and Infiniti, with no dealer base and no apparent marketing strategy, have no name recognition at all. For Japanese luxury brands, the European market remains an uphill endeavor in which they will have to overcome an entrenched consumer bias against non-European makes while committing substantial financial resources to establish region-wide dealer networks. ...
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